Monitoring our SEO results on a regular basis is an ongoing process – also in 2012. We are determined to give our customers the very best service and help them achieve high rankings on Google Top 10. This is nothing we can nor should take for granted as algorhythms change and so many relatively volatile factors are involved, however, keeping an eye on the pulse and being flexible allows to firstly observe any major changes and then adapt accordingly and as fast as possible.
In this respect, I watched the results of “Happy Weddings in Cape Town” on Google – this being a short and sweet article published yesterday on the relatively new website I created for Monkey Valley Resort HERE.
The result – and this within only 42 seconds – was absolutely astonishing: Position One on Google ahead of 2,560,000 search results! See the screenshot I took yesterday, below:
Happy Weddings in Cape Town on Google
This morning – basically a little less than a day later – I wondered how the ranking would look now – and here is the even more spectacular result: Positions 1, 2 and 3 on Google Top 10!
Cape Town Weddings
What does this mean in terms of Cape Town Weddings and Monkey Valley Resort?
It’s quite simple – yet demands highly qualified skills and the right WordPress based Semiomantics Script to be achieved: if you take the above screenshot as an example, you see a typical Google page. There are Google Ads at the top (on a yellow background), Google Ads to the right (continued to the next page indicating this is a highly sought-after keyword and gets lots of advertising) – and then you see basically 10 websites competing for the top 10 positions on Google (this is page one of Google with a total of 2,560,000 search returns… with always 10 websites per page… do your own maths as to how many Google pages on this keyword combination alone there are…!)
It means that the 10 websites who made it to Google Top 10 are visible for anyone punching in “Happy Weddings in Cape Town” – perhaps because that’s what they want to go for while planning for their own wedding… – and of course these 10 websites are the one’s these people will click on! Logical – who goes any further if what they are looking for is on the first page?
It means that these 10 websites who made it to the top get all the attention… the clicks… the so-called traffic! It means that the potential of making a sale is divided amongst those 10!
Of course, there are all these Google Ads – meaning the owners of those websites pay heavily – 24/7/365 – to be visible on Page one on Google and get attention as well! It means that heavy Google Ads budgets are allocated each and every month – short-term, medium-term and long-term… and forever rising. A budget of $50 a day brings you nowhere given the price a click can cost these days! So do your maths again… and decide what makes more sense: investing in the right website (yes, there are updates and upgrades as the Internet changes all the time, that’s just as it is…) or be dependent on heavy advertising without a guarantee to get it right (keywords move like mercury…)
Google Top 10The choice is – as always your’s! Nothing stops you from doing both: getting the right website and advertising with AdSense. But if you’re on a tight budget the answer is pretty clear – yes?
What is needed, however, is regular posting, meaning writing good content on a daily basis to keep things moving and alive. The Google spyders like to be stimulated and fed with new original material each day… and you may be in right competition on special keywords – like in this wedding example. In this case you either do it yourself, or you employ someone who takes on this important online marketing and publishing job – or you outsource to a professional who may be the best guarantee for continued success on Google.
Being visible on Google Top 10 – like you see above… meaning 3 positions of 10 on page one, means that you get 30% of the traffic! Meaning a large chance to get visitors to your website… and if your website is attractive and offers the answers and sales pipeline people are looking for, your online business will grow and bring you the desired success.
I hope I could explain this well and simple enough to respond to many questions received on the topic. It ain’t easy… I know! But being number one on a Formula One track ain’t either… and this is not much different, really!
If things aren’t clear yet, let me know…
